I still remember the first time I tried ChatGPT. I was sitting at a tiny cafe table in Panama, sipping coffee between client calls, and within minutes, I knew: This changes everything. Fast forward to now, and I’m building Custom GPTs to handle things in my business that used to take me hours. Honestly? I’m obsessed — and I think you will be too.
If you’re a location-independent entrepreneur (or aiming to be one), this blog post is your practical guide to how Custom GPTs can support your business without being overly techy. I’ll break it down with real use cases, plus how I’m using them in my own Digital Boss Woman journey.
🧠Wait — What’s a Custom GPT?
A Custom GPT is a personalized version of ChatGPT, fine-tuned with your own instructions, tone, data, and personality. It’s like creating your own AI assistant who knows your business, understands your audience, and doesn’t need to be micromanaged.
Instead of giving ChatGPT the same background over and over, you train it once — and it “remembers.” It can be programmed to follow your voice, style, and preferences, whether you’re writing emails, drafting blog posts, or answering customer questions.
đź’Ľ 7 Ways to Use Custom GPTs in Your Business
Here’s how I (and other smart digital entrepreneurs) are using them right now:
1. Content Creation Assistant
Your Custom GPT can help you write blog posts, email newsletters, podcast outlines, product descriptions, and even Instagram captions — all in your voice.
đź’¬ How I use it: I trained a GPT with my blog style and key brand pillars. It drafts first-pass blog posts like this one and gives me outlines for social media content that actually sounds like me.
2. Customer Support & FAQs
Set up a GPT to answer frequently asked questions from your customers. Think of it as your first-line help desk that’s never tired or irritated.
💬 Pro tip: If you sell digital products, your GPT can explain download instructions, refund policies, or guide users to the right product — instantly.
3. Digital Product Brainstormer
Need a fresh idea? Train a GPT with your niche, ideal customer profile, and past products. It can generate digital product ideas, mini-course outlines, ebook titles, and upsell strategies customized for your audience.
💬 Why I love this: When I feel stuck, I use my custom “Product Strategist GPT” to brainstorm new lead magnets or offers — it’s like having a marketing coach on call 24/7.
4. Course Creation & Curriculum Planning
Your GPT can help you organize messy course ideas into a solid curriculum, complete with lesson titles, objectives, and even quiz questions.
💬 Real talk: Course creation used to overwhelm me. Now my “Curriculum Coach GPT” helps map out modules in minutes. It’s not magic, but it feels like it.
5. Client Work & Templates
If you do 1:1 work, your GPT can draft client emails, proposals, onboarding documents, or coaching prompts based on your method.
đź’¬ Reflection: As someone who juggled multiple offers while moving internationally, this has been a game changer. My GPTs help me maintain client experience without burning out.
6. Marketing & Launch Planning
Use your GPT to build promotional calendars, write launch emails, generate hashtags, and even brainstorm webinar titles.
💬 How I’m using it: For my AI tools lead magnet, I used a custom GPT to help write the landing page, upsell page, and video script — all with tone consistency and zero overwhelm.
7. Niche-Specific Expert GPTs
You can create GPTs tailored to specific audiences — seniors, parents, freelancers, etc. Train one to speak your audience’s language and solve their specific problems.
💬 Future goal: I’m planning to launch a “Expat Biz GPT” based on my book for senior entrepreneurs. It will walk users through choosing and launching their first product using AI — no tech jargon, just guidance.
🧩 What You Need to Build a Custom GPT
Creating one is easier than it sounds. Here’s what you need:
- A ChatGPT Plus account (as of now, it’s $20/month)
- A clear goal or task for the GPT
- A few instructions or reference documents (like your brand guide or offer description)
- A little bit of testing and tweaking
You don’t need to be a coder. The interface is user-friendly, and OpenAI walks you through it with a wizard-style setup.
✨ Why This Matters for Digital Boss Women
We’re building freedom-based businesses, right? We’re not trying to work more — we’re trying to work smarter, stay creative, and scale without sacrificing our lifestyle.
Custom GPTs allow us to:
âś… Save time
âś… Stay consistent with content
âś… Repurpose our genius
âś… Get help without hiring a full team
Honestly, if you’re already using Canva or selling a digital product, you’re more than ready to take the next step with AI. These tools aren’t replacing you — they’re freeing you.
đź’ˇ Final Thoughts
I’ve been in this game since 2011, and I’ve watched a lot of trends come and go. But AI — and Custom GPTs in particular — are different. They’re not just about speed. They’re about amplifying your voice, automating the admin, and letting you focus on what matters most: creating, connecting, and building your version of success.
Start simple. Build one GPT. Train it with your voice. See what happens.
And when you’re ready to go deeper, you know where to find me. 🧡
👇 Your Turn:
Have you tried building a Custom GPT yet?
Drop a comment or send me a message — I’d love to hear what you’re dreaming up
Comment below:
Digital Boss Woman 